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If you didn’t already want to spend your next weekend out in the city taking cool photos, after scrolling through Kayla Seah’s Instagram feed you definitely do! Award-winning lifestyle blogger Kayla Seah gives us major photography inspiration with her well thought through Instagram feed and her lifestyle website NotYourStandard.com.

The Toronto-based blogger with a background in fashion design originally started her online presence as a creative outlet to bundle all the inspiration she got from living in vibrant and artsy cities like New York and Berlin. Fast forward a couple of years, she has now turned her Instagram and lifestyle website into one of the most aesthetic photo blogs having created a unique editing style.

Let’s find out how you can create a similar look for your Instagram feed as well!

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Edited with our Minimal Browns preset pack

How to take photos like Kayla

Content & composition

Kayla showcases a variety of different contents on her Instagram feed ranging from on point outfits to beauty and lifestyle products all the way to a lot of envy-worthy travel content mixed with occasional still life or interior shots. Her style throughout these photos is always very minimalistic, but never lacks to portray her sense of classy feminine style combined with a touch of urban street style every now and then.

Taking a closer look at the composition of Kayla’s photos, it becomes obvious that she’s no stranger to modelling. Her photos are mostly center-oriented shots with her in the foreground. Even though you can guess that Kayla has put a little thought in the composition before actually taking the photo, she still manages to make it look authentic by using a lot of natural body movements. If you’re feeling a bit uncomfortable doing the more extreme posing in public to create a bigger silhouette like Kayla does it, you can also try more casual poses like putting your hands in your pockets while slightly looking down to one side. Usually it always helps to take a couple more photos, so feel free to move around a little, try different gestures and facial expressions to capture the most authentic „you“ in your shots.

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Edited with our Minimal Nudes preset pack

Kayla not only is a pro when it comes to finding the most flattering poses, but also does she perfect the consistent and cohesive Instagram look with her very own composition and editing style. She achieves to create a calm atmosphere in her photos making sure to have a clean background showing her in everyday situations like running errands with a cup of coffee in her hand.

Why not make use of that simple brick wall you are passing by on your next shopping spree, the underground station or a random café or building as a calm background? More often than not do simple unagitated backgrounds instantly make your photos more minimalistic naturally driving the attention towards the center and foreground of the photo – namely you!

Camera Equipment of Kayla

Kayla usually doesn’t mention what kind of camera equipment she uses to take her stunning photos, but given the rather unstyled and unstaged locations and everyday situations showcased in the photos, we reckon it’s most likely a compact yet versatile travel camera or sometimes a smartphone camera, which you have with you anyways for an impromptu photo shoot. 


How to edit Instagram photos like Kayla Seah

Kayla aka notyourstandard has a very distinct style of editing her photos and using color throughout her Instagram feed. She focuses a lot on neutral colors like white, nude and sand as base tones with pops of red and orange. Kayla says herself that she always uses white in her photos to give it a consistent look and connect the photos with each other. Thus, try to find one calm and neutral color like earth tones that you include in every single photo as the red thread throughout your feed to achieve this cohesive style.

If you want to edit your photos like Kayla, you can focus on a couple of settings and features:

  • Increase contrast
  • Decrease overall saturation a bit to get that toned down neutral look
  • Bring out skin tones by increasing hues of red and orange and decreasing the other colors as well as the luminance
  • To get the desert-y look, increase the hues orange and red and their saturation until you’re happy with the result

Besides, you can choose earthy tones and use the split-toning – just play around with the settings to find your own Kayla Seah-inspired style!

Kayla Seah-inspired Instagram filters and Lightroom presets

If you want to create a cohesive and aesthetic toned-down look on your blog or Instagram feed and edit like Kayla Seah, you don’t have to have professional editing skills. There are a few tricks and tools that do the job for you like mobile presets! Presets are predetermined positions of some or all of the setting sliders in Lightroom with which you can make sure that you have the same editing style on each photo. Lightroom presets also save you a ton of time, as you can very easily edit in just one click – no matter if you’re editing on your desktop or smartphone.

Head over to our shop to check out our range of Lightroom presets available both as a mobile and desktop version including our Minimal Nudes and Minimal Browns Pack to get your Kayla Seah inspired look! 

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Swedish-born fashion blogger and model Erik Forsgren certainly wows with his stunning Instagram feed. The content creator, who also runs the fashion and travel website TheNorthernMan.se, is known for working with top notch brands like Calvin Klein and Daniel Wellington.

On top of that, he has a big following on Instagram where he curates travel, fashion and lifestyle inspiration. His feed has a soothing calm vibe to it with nuances of grey, white and light blue bringing out contrasts and dark skin tones for a clean and desaturated style.

Let’s have a look at how you can create the charismatic Forsgren-style for your Instagram feed!

How to take photos like Erik

Content & composition

The content of Erik’s feed ranges from outfit inspirations and lifestyle shots to a look at his latest travel destinations across the globe with his wife, Swedish fashion and travel influencer Victoria Törnegren, and their little daughter Ellie.

Erik has a very distinct way to compose his photos. He usually takes center stage giving us a full glance at his favorite outfits and the location he’s shooting in. However, he’s hardly ever directly facing the camera, but looking in one direction. This gives the impression of world beyond the photo frame and adds a little more depth to it. It also supports the notion of a spontaneous shot rather than a staged professional photo shoot. 

You can achieve this look by positioning yourself or your model in the center of the photo and start composing from there. If you don’t know right away, which pose looks best on camera, move around, take a sip of your coffee, look into different directions, focus on different parts of your outfit, try different backgrounds and take as many photos as necessary to find your favorite photo composition. 

Accessories

Erik uses „everyday“ accessories in his photos to give them a bit of an authentic touch. You can find objects like newspapers, cans of soft drinks, bags or other items or he lets his fiancée and little daughter star in his photos with him.

Why not try to play around with different items you often use to give your photos a lively and unstaged look?

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Camera Equipment of Erik Forsgren

Erik says of himself that he’s not a photographer in the first place, but loves to learn and play around with new functions and filters. He usually doesn’t tag or include any information about the camera he uses to take his photos, but we do know that he has a thing for Olympus and their stylish Pen-F camera model as you can also read on his blog. 

The Olympus Pen-F is an extremely compact and very stylish camera with a retro touch, which also passes as a great accessory, according to Erik. It has a great size and is perfect if you want to bring your camera along on your next city trip or vacation. It’s a very versatile camera, as there are a lot of so called fixed focal lengths with a small aperture available. By opening the aperture, you get that blurred background that a lot of photographers and influencers use to steer the attention towards the center of the photo.


How to edit Instagram photos like Erik Forsgren

If you want to edit your photos like Erik Forsgren, there are a few tricks and tweaks you can do to get this cool and desaturated look. We’ve created a guide for you to follow and play around with so that you can get your favorite photo style for your Instagram feed or blog. Here are a few things to look out for in the editing process:

  • Low exposure
  • High contrast
  • Bring out shadows and blacks
  • Decrease saturation, but focus on bringing out the skin tones
  • Here’s how to edit the skin tones: Increase hue of the red and orange and push up the saturation, but lower the overall luminance. Take out the yellows, greens, light blues, purple and light purple through completely decreasing the saturation and finally, decrease blue just a little
  • For the overall clean and cool look bring up the clarity and dehaze it a little bit 
  • In the details, increase sharpening, noise reduction and also the color noise reduction for the edgy finish

You can add a vignette to round off the photo, just play around with the basic setting to find your own Forsgren-inspired style!

Erik Forsgren-inspired Instagram filter and Lightroom presets

If you want to create a stunning photo look and edit like Erik Forsgren, you don’t have to be a professional photographer or editing pro. You can simply use mobile presets to up your Instagram game! Lightroom presets work like Instagram filters, but without the manual adjusting. Presets are predefined settings, which enable you to edit each photo with the same parameters to achieve a consistent look in your Instagram feed or blog – quick and easy in just one click. 

Head over to our shop to check out our range of Lightroom presets available both as a mobile and desktop version including our Minimal Blacks Pack to get an Erik Forsgren inspired look!