Have you ever looked at a particular photo or an Instagram feed and just went ‘wow’? The creativity, emotions and different universes that can be conveyed in a single shot are truly amazing. But what if you can’t seem to find that one idea, location or composition to get the perfect content for your feed?

Don’t worry, we’ve all been there. And photographers and content creators alike would lie if they told you that they constantly come up with great ideas. But what can you do when you’re in creative funk and don’t know how to shake it off? 

There’s an easy solution…


How to create the perfect Instagram content

Firstly, remember that practice is key. The more often you pick up your camera or your phone to shoot, the more experiences you gain. This not only helps you learn and understand your camera from a technical standpoint, but also does it give you the possibility to train your eye and develop a feeling for catchy photo motives.

And secondly, find inspiration. You don’t need to reinvent the wheel. There are a lot of great ideas out there already, which can inspire you to start your own projects. Seek out your favorite ideas of other bloggers and try to do them yourself. Just save them to an inspiration folder on Pinterest or Instagram. By doing so, chances are you’ll find your own edge and interpretation of motives.

How to start you ask yourself?

Easy. We’ve gathered 11 creative IG photo ideas that you can get to work with today. You won’t need any high-end camera equipment or spend hours and hours editing the photos afterwards. Most of the photo ideas in this blog can be easily realized with a couple of small tools that you can find at home. Let’s get started!


11 Instagram content ideas to design a perfect feed


Wether they’re motivational, inspirational or witty, quotes remain a go-to photo motive on Instagram. This trend enables you to both have a nice polished look for your feed and also find an easy way to connect with likeminded people on Instagram. Why not try to place a quote here and there to create patterns in your feed? Apps like Canva offer you a million options to create your individual quote.

2. Follow me to…

We’ve seen this photo idea especially on travel blogs and travel-related Instagram feeds. Are you currently on tour with your favorite travel buddy? Then this IG photo idea might be worth trying out today. This composition literally takes you places just by looking at the photo. Russian photographer Murad Osmann has coined the ‘follow me to’-trend with his epic photo series on Instagram. How it works? Simply take your travel buddy’s hand and let them guide you to the most stunning landmarks and sightseeing spots while taking the picture. This will make your travel photos ten times more interesting, promised!

3. Flatlays

An Instagram essential for a couple of seasons now is the flatlay. Find a theme for your flatlay and lay out items you connect to that theme. This could basically be any theme like fitness, work or Sunday still life. Be sure to make it as orderly and visually pleasing as possible. Choose one hero item and place it together with other items that fit the story you want to tell on a neutral background like a white bed sheet or wooden planks and take a shot from above. Make sure to pay attention to an even focus. Why not use a colored background instead to make your flatlay pop even more?

Edited with our Minimal Whites preset pack

4. From where I stand

This IG photo idea is quite an eye-catcher because it gives the impression of the viewer seeing the world through the photographer’s eyes.

With only your feet or hands visible in the photo frame, this creative photo composition is perfect for when you want to showcase interesting patterns on the floor or stunning views, while adding a layer of excitement and dimension to it rather than simply showing a flat image.

Edited with our California pack

5. From where I drone

This is the upgrade from the previous photo style – the drone shot. Becoming increasingly popular with photographers, the impressive “From where I drone”-photo has made its way onto many feeds. How to pull it off? Well, there’s no way around a little help from a tool here, namely a drone, to get the stunning bird-eye perspective. You can recreate this style by finding spots that are high enough above ground to give it this particular depth. But never risk your safety for a photo, guys! 

Edited with our Tropical Blues pack

6. Behind the scenes

Who doesn’t like to catch a glimpse behind the scenes to see what’s really going on? Behind the scenes-shots are a great way to bring some authenticity and personality to your IG feed. Are you a cinematographer, photographer or a creative in other fields and want to showcase the process behind the final product? Or you’re an avid foodie who wants to find new aesthetic ways of composing your food photography by adding the prep work that goes into your final product with some ‘Instagram vs. reality’ shots? Then let’s go ahead and show the world what’s going on behind the lens! 

Edited with our Minimal Blogger pack

7. Bokeh

For compelling bokeh photography, there are a couple of key aspects to take into consideration to get the most beautiful shot. Most of them are related to camera settings, so let’s dive right into the technicals.

Bokeh images are coined by a blurry light source functioning as a smooth background. To achieve this blurriness, find a light source like fairy lights or natural light sources like sunlight and sun flares and defocus them. Additionally, increase the roundness and width of the light spots by using the widest aperture your lens offers to achieve a nicely rounded and wide bokeh. Moreover, make sure to use a long focal length and zoom. Usually a focal length of 50-120mm is doing just right, play around with different focal lengths and zoom here to get your favorite bokeh. 

Edited with our Minimal Blogger pack

Composition-wise, the distance between the subject or model you want to be in focus and the light source serving as the defocused blurry background is crucial. Try different distances to find out which appeals to you most. Usually, it’s the further the better.

8. Minimalism

Minimalism has gotten a lot of attention in recent years and has evolved into quite a movement. No matter the style or theme you go for in your blog or Instagram feed, this trending photo idea will instantly create a thumb-stopper. Following the credo ‘less is more’, this composition style is an awesome way to tell stories. Yet, minimalist photography doesn’t mean that there’s hardly anything in the photo, but rather that there’s one object without a lot of additional staging around it. Take a look at Ivana Cook’s feed to get an impression of how this can look like!

How to pull it off? Firstly, use soft lighting like morning light to nicely accentuate the shadows and highlights in the same frame. And secondly and most importantly, grasp the very core of what’s going on in the photo. A good technique to find a suitable proportion is the rule of 3rd, which means that you split the photo in thirds and place your object in one of them depending on the focus of your composition. This way you automatically get a much more spacious and minimalist feeling for the image.

Edited with our Minimal Whites pack

9. Smoke grenades & color powder

Talking about feelings. Smoke grenades and color powder are a wonderful option to add drama to an image. Smoke grenades are easily accessible to buy online and will give you around 70-80 seconds of colorful smoke. This isn’t much to get the perfect dramatic shot, so we’d recommend rehearsing the shot and have everything ready like lighting and final composition before starting the smoke grenade. 

Composition-wise, there are a lot of cool things you can try with colorful smoke. You can let your model hold it and move it around to create colorful smoke waves or you can place it beneath the model or next to him or her to add a layer of excitement to the model’s pose. But always make sure to follow the safety instructions of the smoke grenades you use!

Edited with our Dreamy Paris pack

Color powder like the one used at Holi festivals is a good alternative if you don’t want to mess around with anything that lights up like smoke grenades. Throwing the powder at your model or object might get a bit messy. Hence, you can also prepare the model in advance and manually apply color powder on the model’s face or clothes. 

10. The image within the image

This one helps you create an interesting edge to the typical (sightseeing) shots. Instead of taking a picture of the point of interest directly, take a picture on your phone and then take another picture showing the screen of your phone with the initial photo you took while positioning the actual point of interest blurred in the background. Talk about inception here!

Edited with our Dreamy Paris pack

11. Statement clothing

Do you have a cool piece of clothing that stands out like a big hat or a bright yellow jacket? Use this as a statement piece and repeating element in your photos!

Not only does it draw the attention to your photo when there’s something unusual or unexpected in it like a bright yellow spot in the middle of a neutral landscape, but also does it create a connection and a theme for your IG feed. Two birds with one stone, I’d say!

Edited with our California pack

What are your favorite creative photo ideas? We’d love to see some of the ideas above or your own fun creations put into action! Just tag us on your Instagram posts! 🙂

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